When we begin web hosting engagement first thing we do with a client is a website evaluation. Why? Because a successful website needs to be able to support your business objectives. We review your website yearly to make certain you understand what needs to change to keep up with today’s technology and your ever-evolving business.
Your website is the “catch-all” for nearly all your marketing efforts
The world has changed significantly in the last 20 years when the yellow pages ruled. Back then without a yellow page listing, a business was dead in the water, effectively non-existent. Today over 85 percent of your potential clients will engage you via your website before ever meeting you.
Common issues that need to be corrected:
- Outdated and incorrect content
- Unappealing website
- Website is not designed for mobile devices
- Hard to navigate
Outdated content can be more than just a little annoying to a potential client or customer; it can also present legal risks. If you think your website looks “OK,” chances are it is just “plum ugly.” If that is the case, there is a very high potential that customers will not want to engage with you. Consumers expect a flawless transition between all branches of your marketing materials, especially your website. Your website needs to accommodate mobile devices. Typically, over 50% of people who visit your site use a mobile device. If your site is not built to be responsive, you have a huge problem.
Review of your web traffic
Almost every website has some sort of tracking tool to help analyze traffic, however, we prefer to use Google Analytics. It is a free web analytics tool offered by Google to help you analyze your website traffic. Even though “web analytics” sounds like a very small portion of your digital presence, the implications of Google Analytics are, in fact, huge.
This is because (for most companies), your website serves as a hub for all of your digital traffic. If you are running any marketing activities, such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.
What Else Besides Web Hosting?
We test your MX records and test against blacklist databases monthly. Why? Email is a critical part of business communications. Corrupt/incomplete MX records or inclusion on a blacklist can greatly affect the deliverability of emails.
We provide you with a Custom Analytics dashboard and one on one analysis of your traffic. Why? Understanding your traffic can provide insight to lead flow, the effectiveness of marketing efforts and messaging, and general pulse of your business.
Free SSL certificate. Why? A basic SSL is essentially required, without it your site is losing traffic and not protecting your client’s interactions with the site. There is no circumstance under which your site should not have a basic SSL (so naturally, we include it). In fact, your site might require more than a basic SSL.
What else?…There is so much more. Let’s set up a time to chat!